They like to eat well. like us
We exist to foster beautiful relationships between animals and their people through healthy nutrition.
We believe that animals make us better people, and like us, they need good natural food.
It’s raw, made easy!
High protein.
Not high carb.
High protein helps build muscle mass and increases energy
Added fiber and probiotics promote digestive health
Glucosamine promotes healthy bones and joints
Omega 3 and 6 promote skin health and a shiny coat
Added grains, sugar or glycerin
No added hormones or growth enhancers
Free range NZ, grass fed beef
Sustainably farmed New Zealand king salmon
Cage Free New Zealand Chicken
Animal instinct says that this pet food is better.
Your body is designed by nature to need natural raw protein for energy and strength.
They will love the added raw taste and digestibility.
After all, that’s what they’re made to eat!
Natural nutrition
New Zealand beef and muscle cuts, freeze-dried to lock in nutrition, along with high-protein beef and veggie bites.
It is a safe and easy way to add raw ingredients.
They will love it!
the cat
bread
Food, supplements and treatments
250+ reviews
A picky eater rejoices!
Louie is notorious for being a picky eater.
We gradually added the new kibble to his diet and he kept gobbling it up until the end of the bag!
Being grain-free, the food was gentle on her sensitive stomach.
Fussy Poodle Approved!
Bobby is a silly poodle kibble eater!
After a taste of anything he would turn his nose up at it and reject it, forever making it difficult to buy.
As animals have completely changed us, he will happily eat this brand of food!
Yes, no more defrosting
We got our bag of goodness and love the fact that we don’t have to worry about scratching or spoiling the raw.
Easy as that!!
Chewie loves it too as he personally breaks it into pieces to eat.
Love the fact that we can take it from the supermarket.
Leif loves it!
Leif loves it!
After months of trying to find something Leif would love, I finally hit him and he was hooked!
After months of trying to find something Leif would love, I finally hit him and he was hooked!
Added bonus being made in nz and caged and grain free 👌🏼
Added bonus being made in nz and caged and grain free 👌🏼
Site Overview Navigation
Site Overview Navigation
Made in New Zealand
Animals like us were born, and bred, in New Zealand.
It is a perfect place to make food for your animals because it is cultivated in a clean and undisturbed land.
About a third of our country is national park, and two-thirds of our electricity is pure hydro or wind.
We are meticulous about sourcing our meat and vegetables, and only work with ethical farms that meet our high standards.
A little smelly, just how they like it.
We source nutritious grass-fed meat, offal and fish from New Zealand’s farms and oceans.
Because they are safely freeze-dried raw, it’s a little smelly – just how they like it.