About Us - We're All Animals

We exist to nurture beautiful relationships between animals and their people through healthy nutrition.

We believe animals make us better people, and like us, they need good natural food.

It’s raw, made easy!

High protein.

High Proteinhelps build muscle mass and increases energy

Added fibre and probiotics promotes digestive health

Glucosamine promotes healthy bones and joints

Omega 3 & 6 promotes skin health and shiny coats

No added grains, sugars or glycerins

No added hormonesor growth promotants

Free range NZ,grass-fed meat

Sustainably farmedNew Zealand King salmon

Cage-freeNew Zealand chicken

Animal instinct says this pet food is better.

Your pal is designed by nature to need natural raw protein for energy and strength.

They’ll love the added raw taste and digestibility.

After all, it’s what they’re designed to eat!

Natural Nutrition

Chunks of New Zealand meat and organs, freeze-dried to lock in the nutrition, combined with high protein meat and vege bites.

It’s the safe and easy way to add raw.

They’ll love it!

Dog

Meals, Mixers and Treats

250+ Reviews

A picky eaters delight!

Louie is notorious for being a picky eater.

We gradually introduced the new kibble into his diet and by the end of the bag he was wolfing it down!

Being grain free the food was so gentle on his sensitive stomach.

Fussy Poodle approved!

Bobby is a fussy poodle kibble eater!

After a bag of anything he will turn his nose up at it and refuse it, forever making purchasing kibble hard.

Animals Like Us has completely changed that, he will happily keep eating this brand of food!

We received our bag of goodness and love the fact we don’t have to worry about touching or defrosting raw.

Chewy loves it also as he took pieces away to his den to eat in private.

Love the fact we can pick up from the supermarket.

Leif Loves it!

After months of trying to find something Leif would love, I finally stumbled across this & he’s hooked!

Added bonus being made in nz & cage & grain free 👌🏼

Site Reviews navigation

It’s a great place to make food for your animals because it’s grown in a clean, unspoilt land.

We’re careful about sourcing our meats and vegetables, and only work with ethical farms who meet our high standards.

A bit stinky, just how they like it.

We source nutritious grass-fed meat, organs and fish from New Zealand farms and oceans.

Because they’re safely freeze-dried raw, it’s a little bit stinky – just how they like it.

Find your nearest Animals Like Us stockists

Our passion for natural solutions started in 1995, when Jeremy Moon,

(co-founder Animals Like Us), founded his first company icebreaker, the pioneers of merino wool natural apparel.

Working with Rob Achten (co-founder Animals Like Us), they successfully challenged a synthetics-based industry with a natural performance alternative consumers loved, across 40 countries globally.

Animals Like Us was founded on the same principles.

Having always had both dogs and cats in their families, it was frustrating that so much pet food was heavily processed, synthetic almost, packed with cheap carbs and fillers.

Believing that a natural diet was the answer, Jeremy & Rob started experimenting, building a bowl of what science believed our animals should be eating; a natural mix of real meat and organs, with just the right amount of fibre, just like in the wild.

The emerging science behind raw diets supported this, proving our pals found the food both tastier and more nutritious.

The next challenge was making this affordable and accessible, solving the problem of the supermarket shelf.

The answer was found in freeze-dried technology.

Locking in the nutrition of raw in a safer, easier serve, which could then be mixed to create perfectly balanced blends.

Nature and technology, the perfect recipe, for the perfect recipe.

Made in New Zealand

Animals Like Us was born, and is made, in New Zealand.

We source nutritious grass-fed meat, organs and seafood from our local sustainably & ethically managed grass field farms, oceans and lakes.

We love our animals.

Two out of three New Zealand homes have a dog or a cat, and it’s said the other third want one.

Our head office is close to

Five percent of the population is human, the rest are animals.

We have six times as many sheep as people, so even though we’re the size of the UK or Japan, you’re more likely to run into a merino or a hobbit than a human if you’re hiking.

but in 1996, a man broke into a radio station in Whanganui and took the manager hostage, demanding that he play “The Rainbow Connection” by Kermit the Frog.

So not all the animals are completely safe.

In 2008, Henry the tuatara (a very cool reptile we love who is actually a living dinosaur) became a father for the first time at the age of 111.

We’re proud to be a member of the Soft Plastic Recycling Scheme in New Zealand and the REDCycle group in Australia.

The goal of these programmes is to reduce landfill and promote packaging recycling, so you can lessen the impact of plastic waste in our countries.

You can return our packaging to one of their collection bins, usually located at your local supermarket, so that it can be recycled into useful products.

You can find the nearest collection bins for New Zealand here and Australia here.

Rebecca Klee

Head of Operations

Rebecca KleeHead of Operations

Rebecca makes our premium pet food, and hopefully yours too.

She grew up on a farm in Dannevirke, and like every other family in NZ in the 90’s had a dog called Spot.

Becks qualified in Food Technology at Massey University and has worked in food manufacturing for the last 21 years.

She jumped at “the opportunity to be involved in something so exciting from the start, and it makes a change from human food!”.

She now lives on a farm with her family, so if we run short of beef we know where to look.

Meet Becks, that’s Bob on the left, then Troy.

Storms on the right and didn’t quite make the crop.

Becks is our Head of Operations, she sources all our ingredients from local, ethical farms and orchards.

She also looks after the making of the food in our Hawke’s Bay kitchen.

Becks has spent the last 21 years in food manufacturing.

Before she joined us she spent 15 years working with onions.

Becks calls a beef farm in The Bay home where she lives with her hubby, daughter, the farm dogs and oh, a fair few cows too.

Jeremy Moon

Co-founder and Chairman

Jeremy MoonCo-founder and Chairman

Jeremy founded his first company, Icebreaker Clothing, in 1995 when he was 25, with the purpose of offering natural performance clothing as a sustainable alternative to plastic synthetic apparel.

Icebreaker are now a global success, across 40 countries, and in the process shook up the outdoor clothing industry, and triggered a revitalisation within the merino wool industry.

Jeremy co-founded Animals Like Us for the same reason he started Icebreaker – he gets to help build something he believes in, explore what he loves, and challenge a traditional industry.

Icebreaker was all about exploring the relationship between people and nature, this is an opportunity to explore the powerful relationship between animals and their people.

Jeremy has lots of animals, mainly kids, and two dogs.

His trusted companion Mollie, a Border Collie, is head taster in our quality control team.

She’s training Luna, our new kid on the block, on the finer points of our chicken and salmon mixes.

Rob Achten

Co-founder and CEO

Rob AchtenCo-founder and CEO

Rob lives with his family of four humans, two dogs, and one cat on an orchard in rural Hawkes Bay. His first dog was named Trixie, a male corgi with particularly short legs, who was calm up top and busy down below.

This appreciative rescue dog inspired Rob’s love of animals, and instilled a belief that pets make us better people, and families are stronger and more nurturing when pets are part of them.

Rob, a former multi-sport athlete, joined Jeremy early on at global outdoor brand Icebreaker.

Their partnership spanned over 10 years, and Rob ended up as the Global Creative Director and VP of Product for Icebreaker.

Inspired by his love of animals, and his lifestyle focus on growing food in Hawkes Bay, he’s now our Co-Founder and CEO of Animals Like Us. Trixie would approve.

Head of Sales

Angus HarrisHead of Sales

Meet Angus, his partner and their pal, Zazu.

Yes, that’s Zazu, as in Zazu the sassy Red-Billed Hornbill from The Lion King.

Angus is our new head of sales, ANZ.

The ‘A’ could stand for ‘awesome’ or it could be ‘Australia’ either way, it’s pretty cool don’t you think?

Anyway, Angus is here to help us make sure you can get your hands on all your fave ALU products, so he’s got a pretty important job.

Zazu makes sure to keep Angus on his toes by joining all the very important Zoom meetings.

Creative Manager

Nikki MannCreative Manager

Meet Nikki, a new addition to the ALU team.

Nikki is our spectacular Creative Manager, she’s responsible for the ALU look across, well, everything.

That’s her with Gizmo (Giz, Gizzy), named rightfully after Gizmo from the Gremlins film.

Friendly (with almost anyone), loves food and often spends the evening hunting…birds, mice, wool socks, slippers and more.

She’s a rescue and the opposite of Gizmo…loves the indoors, sun, and sleep.

She’s very very cuddly with her family but only on her terms.

Quite the fusspot when it comes to food, noise and people!

Dislikes her cat brother Gizmo.

Marketing Manager

Amy joined the ALU team “for a few reasons, but mostly because I felt connected to their purpose of nurturing the relationship between animals and people, and it’s important to me to work with good people and create something you care about.”

“I’ve always worked with content and social media, it’s what I love most.

Animals in general mean a lot to me.

Co-founder

Craig HicksonCo-founder

Craig Hickson is an expert in growing food, and is the founder of Progressive Meats, one of New Zealand’s leading meat producers – and one of our key suppliers.

Craig has founded or invested in many food agritech businesses, the latest being Animals Like Us, a true passion project with the mission of delivering healthy natural food based on what pets actually need.

He’s an animal guy, and over the years a pet duck, deer, cat, sheep and dog have all joined the family.

Now it’s the grandkids’ dog doing laps around his ankles, keeping him on his toes in more ways than one.

R&D Manager

Sandra ChambersR&D Manager

Sandra’s in charge of Research and Development, which translates to coming up with exciting, delicious and nutritious products for our pals to enjoy!

Sandra is joined by her three senior cats, Shadow who’s 12 yrs old and Spotty and Blacky, 16yr old sisters (Blacky can thank Sandra’s then 5 yr old son for her name…he was a cut to the chase kinda kid).

From the photo I think it’s safe to assume Blacky, Spotty and Shadow weren’t interested in posing for the camera, in fact, Spotty had one foot out the door from the start.

Maybe if we offered her a job as Chief Cat Food Tester she’d consider sticking around.

Quality Manager

Laura DinsdaleQuality Manager

Meet Laura, the most recent addition to ALU.

That’s her pal Walter who holds the very special title of first rabbit to join the team!

Walter is a rather well-travelled 🐰 who’s previously called Dunedin and Wellington home.

He’s now set up shop in his mum’s (and of course ALU’s) hometown of Hawke’s Bay. Walter is a bit of a task master and makes sure to keep Laura focused when she’s working from home.

Unfortunately, Walter can’t enjoy our grub but this little guy has a delicate tummy, so Laura understands the care that needs to be taken with animal diets.

Laura is our Quality Manager, she makes sure the food we make meets our high food safety expectations and we know we can rely on Laura when Walter’s by her side.

He’s got pretty high standards himself.

Head of Marketing

Lauren also hails from icebreaker and joined our team to lead our brand and product marketing.

Part of her job is finding dogs, cats and humans of all shapes and sizes to feature in photoshoots for our new product launches.

There’s obviously a lot more to the job than that but that’s the icing on the cake!

Pictured with Lauren is Twiggy, Takapuna Beach’s unofficial sprinting champ and proud lover of tennis balls.

In other Lauren related news, when she joined ALU she also told us she was raised by a family of golden retrievers… you might be able to tell from the pic they share the same golden locks; it’s easy to see the family likeness, don’t you think?

Rebecca Ryan

Operations Coordinator

Rebecca ROperations Coordinator

Meet Rebecca, she’s our newest recruit and the second Rebecca on the team!

We have Becks and Double R.

You’re looking at Double R.

That’s her with her pal, Bella.

Don’t they look sweet?

Double R told me it’s hard to get her in a pic…it’s mostly of the dog, of the kiddies, of anything but her.

Hand’s up if you can relate 🖐 Rebecca is our Operations Coordinator, she works closely with our Head of Ops Becks.

Maybe it was all planned by Becks to hire another Rebecca… I feel some operations efficiency happening here.

Anyhow you can thank Double R for making sure everything runs smoohtly and you fine humans with your even finer animals get your nommy foods on time.

Thanks Double R, you’re the real MVP.

Brand Ambassador

Meet Chloe, a new addition to the ALU team.

Chloe’s tasked with supporting the amazing staff at Animates and Pet Stock, getting them clued up with all things Animals Like Us!

Chloe’s best pal is actually a cat called Archie, but he likes his space so it’s hard to get any pictures of them together.

So, this is Chloe with her best human friend’s dog, Minnie.

As you can see Minnie isn’t so hung up on personal space, she’s a lot faster than she looks and will happily sing for treats.

Archie, who likes his personal space was (to no onechlo’s surprise) the odd one out of his litter.

Despite never wanting to be touched he will sneak in bed to cuddle Chloe at night but as soon as she starts to stir you can bet your bottom dollar he is out of there!

Join the pack